Formula for profitability;
1.Look at the natural cycles
“the rise in cyclone frequency since 1995 was part of a natural cycle and that several similar previous increases have been recorded, each followed by a decline”.
2. Scare the sh*t out of people so you can charge higher premiums.
More storms predicted, insurers in disarray — yep, hurricane season must not be far off
3. Sit back and watch the money roll in.
Lloyd’s of London insurers have mostly reported higher profits for 2009, helped by a lack of major hurricanes
Quote; In January, Mr Samuel told The Age that there had been an alarming rise in complaints about misleading green advertising, from none two years ago to about 500 since early 2008. He called on Parliament to pass laws that would give the ACCC powers to issue fines up to $1.1 million.